Rakuda Ginza

Archive for the ‘Wine’ Category

Let’s just say, you’d be crazy not to join the Virgin Wines’ Discovery Wine Club. Boutique wines, a personalised service and all the flexibility from a wine club that you could possibility need. Do you know of any other wine club offering these benefits?

Virgin Wines believes in selecting handcrafted, boutique wines especially for you. We steer clear of big brands, famous names and popular labels. Why? Because we want to offer you the best value wines possible and you won’t get that from mass produced, heavily marketed wines. So instead, we look to bring you the most exciting, best quality wines from up and coming, undiscovered winemakers. Pure gems just for you.

When you sign up to the Virgin Wines’ Discovery Wine Club, you’ll become part of a personalised approach to buying wine. We recognise that all our customers are different and like different wines, so that’s why we pick out a unique selection of wines for you to enjoy each quarter. What’s more, we offer two levels to our wine club, so you can choose to join the plan that suits you best. Should you wish to make further purchases of wine, we have a dedicated team of wine advisors on hand to help you personally with your wine recommendations. In addition, we have developed unique technology that will allow you to see only the wines that we think you will love when you sign in to our website.

Virgin Wines believes in providing our customers with as much information as possible about our wines. And honest information at that. Every week we add over 1000 unedited consumer wine reviews to our website. Why? Because it helps you with your wine choices, and helps us learn which wines to buy more of.  Read more... (518 words, estimated 2:04 mins reading time)

With the vast selection of quality wines in Portugal, how can a small or lesser-known wine brand stand out from the pack, be visible and increase sales?

This was the “million” dollar question looming over the minds of the producers we met at the Lisbon Wine show in November. We’ve had these folks on our mind and thought we’d focus on a few key marketing points that could help this important industry.

The New Playbook selling wine

{note: you can read the original article here}

The 6 Key Points:

First and foremost, two necessary ingredients must exist: You have to love what you do: making great wine. And second: You need to communicate and share the quality of your craft.

Since Portuguese wines have quality, uniqueness and diversity, they’re able to compete against many international brands, so quality is not the issue. Recognition however is another story, and this unfortunately comes down to lack of good marketing. So the real issue isn’t the product, but the right marketing and communication strategy for our new, highly informed and connected generation.

Once the first two ingredients are in place, here’s what’s next:

01: Understanding your ideal customer

02: A creative name

03: Label design

04: Website

05: Blogging

06: Adegga.com

1) Your Ideal Customer

First and foremost, consumers are looking for good wines to pair with food. Today, consumers are more sophisticated and informed than ever before, hence their food choices are more dynamic and experimental. So, small and lower priced wine producers need to throw out the old playbook – and assess the right market for their wine. A good example are the folks behind Wine That Loves  Read more... (1288 words, estimated 5:09 mins reading time)

• All ingredients are 100% food grade OGM Free
• Step-by-Step instructions included
• Making Great Wines is as easy as 1,2,3

Product Description
4 week wine kit. great italian table wines …. More >>

Vino Italiano 4 Week Wine Kit, Chianti Style, 15.5-Pound Box

• All ingredients are 100% food grade OGM Free
• Step-by-Step instructions included
• Making Great Wines is as easy as 1,2,3

Product Description
4 week wine kit. great italian table wines …. More >>

Vino Italiano 4 Week Wine Kit, Sauvignon Blanc, 15.5-Pound Box

Many of us have been to wine tastings at a winery or a local liquor store but have you ever hosted a wine tasting party at home?

It really is quite easy. First you need to decide what kind of wine party you are going to host.

Types of Wine Tasting Parties

Vertical — A tasting with an assortment of the same wine, from the same producer and vineyard, across several vintages (the year the grapes were harvested). An example is to taste Chardonnays from 2001, 2003 and 2006 all from the same vineyard.

Horizontal — Tasting various wines from the same vintage and ideally, wines from the same region and general style. The purpose of tasting one vintage is mainly to compare the different producers and vineyards. For example, Napa Valley red wines from 2001.

Blind — This is where you hide the identities of the wine by either wrapping them or putting them in paper bags. The bottles are numbered and scored without the tasters having the benefit of label, price, producer or anything else.

Guest Choice — This is the easiest wine tasting party to coordinate. Simply tell your guests to bring whatever kind of wine they choose. If you want to narrow them down a bit, be specific in your invitations, like “Bring a bottle of your favorite red wine, $20 limit” or “Bring your favorite bottle of Chardonnay, $15 limit.”

Obviously, you can combine some of these. How about hosting a Blind-Horizontal wine tasting party?

Setting Up Your Home

If you have the room set up 3 wine tasting stations; one for red wine, one for white and a third for the dessert wines. At each wine tasting station, have on hand:  Read more... (747 words, estimated 2:59 mins reading time)